Comment → DM → Follower → Lead

Every comment is a follower waiting to happen.

When someone comments GUIDE on your Instagram post, Magnet replies, DMs them your PDF, and asks for the follow first — turning viral moments into followers and email leads while you sleep. Runs on LinkedIn company pages too.

Official Instagram and LinkedIn APIs. No card required, no password sharing, no bots, no ban risk.

MS

studio.mara

Typically replies instantly

Message…

How it works

Set it up once. It runs on every comment.

step 1 / 3

Pick a post and a trigger word

Choose any post or reel, set keywords like GUIDE or PDF, and attach your lead magnet. Tell your audience to comment the word.

step 2 / 3

Magnet replies and DMs instantly

Every matching comment gets a public reply (social proof that feeds the algorithm) and a private DM with your file — within seconds, at any volume.

step 3 / 3

The follow gate converts them

Before delivering, Magnet asks for the follow and verifies it through the API. Add an email step and every commenter becomes a lead you own.

The funnel, measured

You'll know exactly what one reel is worth.

Every step is an event: comment caught, DM delivered, follow verified, link clicked, email captured. Magnet attributes new followers and leads to the exact post and keyword that earned them.

Comments caught1,904
DMs delivered1,876
Follows verified902
Emails captured731

Campaign “100k Playbook” · last 30 days

Everything in the box

Built for creators. Honest about the platform.

Verified follow gate

We check follower status through Instagram's API — not the honor system. No follow, no file.

Email capture + ESP sync

Slip a branded capture page between DM and download. Every email pushes straight into Mailchimp or Kit, tagged with the campaign that earned it.

AI smart triggers

Claude reads the comments your keyword misses — “how do I get the guide 🙏” still gets the DM. High-confidence matches only; everything else is left alone.

LinkedIn company pages

The same flow where your B2B audience lives: keyword comment → public reply with a tracked link. LinkedIn has no DM API, so we say so — and route around it.

Webhooks, Zapier & Make

One signed POST per lead event — created, email captured, followed. Wire Magnet into your CRM or any workflow without waiting on us.

Asset vault

Host PDFs with tracked, expiring links. Know who downloaded what, from which post.

Funnel analytics

Comment → DM → follow → email, per campaign and per keyword. Attribution you can screenshot.

Story & Live triggers

Trigger the same flow from story replies and live comments, not just feed posts.

Policy-safe by design

Official APIs, rate-limit aware, 24-hour-window compliant. One honest note: no tool can verify likes — we never pretend to.

Why Magnet

The honest one in a category full of shortcuts.

Plenty of tools auto-DM a comment. Almost none verify the follow, and almost none speak LinkedIn. Here's where we stand.

MagnetManyChatLinkDMLeadShark
Verified follow gate (API-checked) Yes
Instagram + LinkedIn in one tool Yes
Instagram comment → DM Yes Yes Yes
LinkedIn company pages Yes Yes
AI intent matching beyond keywords YesPartial
Native Mailchimp + Kit sync YesPartialPartial
Says so when a metric can't be verified YesNot statedNot statedNot stated

Based on public docs, July 2026 — tell us if we got one wrong and we'll fix it.

Pricing

Every plan starts with 30 days of Pro.

Sign up and you're on a full Pro trial — no card required. Keep it, switch, or drop to the free Starter plan when the 30 days are up.

Starter

For your first lead magnet.

$0forever

  • 100 engagements / month
  • 1 live campaign
  • PDF hosting (25 MB)
  • Basic funnel stats
Start free
Most popular

Pro

For creators posting to grow.

$29/ month

  • 5,000 engagements / month
  • Unlimited campaigns
  • Instagram + LinkedIn pages
  • Follow gate + email capture
  • AI smart triggers
  • Story & Live triggers
  • Mailchimp / Kit sync + webhooks
  • Full analytics & CSV export
Start 30-day free trial

Agency

For teams running many accounts.

$79/ month

  • 25,000 engagements / month
  • Up to 10 social accounts
  • Team seats & roles
  • White-label capture pages
  • Priority support
Start 30-day free trial

Fair questions

How does the 30-day trial work?

Every new account starts on a full Pro trial — 5,000 engagements, AI smart triggers, ESP sync, the lot — with no card required. When the 30 days end, your workspace moves to the free Starter plan automatically: nothing is deleted, campaigns keep running, the quota just drops to 100 engagements a month. Upgrade any time to lift it back.

What makes this different from ManyChat-style tools?

Three things. Magnet verifies the follow through Instagram's API instead of taking someone's word for it. It runs the same playbook on LinkedIn company pages, where most comment-to-DM tools don't go. And when a platform can't verify something — LinkedIn follows, post likes — your analytics say so instead of pretending.

Do I need a Business or Creator account?

Yes — Instagram only opens its messaging and comment APIs to professional accounts. If you're on a personal account, Magnet walks you through switching (it's free, takes about two minutes, and doesn't change how your profile looks).

Does it really work on LinkedIn?

Yes, with honesty about the platform: LinkedIn has no DM API and no way to verify follows, so on company pages Magnet answers keyword comments with a public @mention reply carrying your tracked link, and the download page asks for the follow on the honor system. Your analytics label the difference — “clicked follow” on LinkedIn, “verified” on Instagram.

Can Magnet check that someone liked my post?

No, and neither can any other tool — Instagram's API doesn't expose per-user likes. You can still ask for likes in your caption, but Magnet only gates on the two things it can verify: the comment and the follow.

Will this get my account banned?

Magnet uses the official Instagram API with Meta-approved permissions — the same infrastructure the big chat tools use. We never ask for your password and never simulate a human tapping the app, which is what gets accounts flagged.

What happens when a post goes viral?

Magnet queues every comment and replies at a rate Instagram allows, so nothing is dropped. On the Starter plan, DMs beyond your quota wait until you upgrade — commenters are never left half-served mid-conversation.

Who owns the leads?

You do. Every username and email lives in your workspace and exports to CSV or your email tool at any time. Cancel and take everything with you.